Thursday, December 16, 2010

Should we trust wine experts?

Listen to the latest Freakonomics Radio podcast called Do More Expensive Wines Taste Better? and learn how easily wine experts can be tricked.

I think my favorite part is when wine writer Robin Goldstein explains how he created a fake restaurant in Milan and a fake wine list full of very expensive wines and nonetheless won an Award of Excellence from the Wine Spectator.

Have fun and enjoy the news that you don't need to break your piggy bank to appreciate a good wine as more and more studies show that the most expensive wines are not always the ones that taste better.

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1 comment:

eatingplaces said...

Thanks for the link to the study, very interesting and great to read a well-researched article! On the subject of (very) inexpensive wines, have you tried Whole Foods' Three Wishes?